Print Marketing

We understand how to important it is to promote your event to potential delegates, sponsors and exhibitors. This usually involves making direct contact with individuals and companies throughout your region, across the country and very often, outside the host country.

To reach these people, one must design, print and distribute marketing pieces that will promote the event and entice individuals to participate, preferably in the most cost effective manor. Printed ads in trade publications, industry magazines and newsletters, well placed online advertising banners and industry-wide press releases can all be used to attract client interest in your event.

We recommend that our clients focus their print marketing campaign on directing visitors to their event website. The website should be your event hub where everyone can obtain all relevant event information and where they can also be kept up to date on any changes. PDF downloads, online schedules and exhibitor participation can all be posted to the site and updated as necessary.

Our design team can help you to create both printed and digital materials to promote your event. Your event website should be kept current and contain all the relevant details in a easy to navigate format. Printed materials should have a similar look and emphasize how to readily access additional information online.

All mailing pieces, printed advertisements and press releases should list your website address, your email address and if possible, and your online registration form location.

We will help you with placement on the major search engines using our proven Search Engine Optimization strategies. Our websites are designed not only to look good but they also utilize the most current SEO techniques to help get your website higher placement on relevant searches.

We also assist in ad placement on industry related sites and can design banners and links for your sponsor websites. You should encourage sponsors and/or exhibitors to link back to your website as this also helps in getting your site ranked higher on many search engines.

Call us today and one of our representatives will be happy to evaluate your current website, make recommendations and provide you with a quote for additional services as required.